The release comes as 3CLogic continues its global success providing similar offerings for ServiceNow, Microsoft Dynamics, and Salesforce with rich multi-channel capabilities. "We are very excited to start this journey with SAP," states Denis Seynhaeve, CEO at 3CLogic. "Our solution is designed to be an engagement layer deeply integrated with major CRM and customer service platforms. The strategy has proven to deliver superior ROI and CX outcomes compared to the traditionally separate omni-channel stack approach, as it enables enterprise organizations to consolidate their operations and customer experience workflows around their primary system of record." Per a 2022 Gartner study1, 74% of customers list a seamless customer journey across assisted and self-service channels as "important" or "very important". This comes at a time when the majority expect organizations and respective agents to have access to all information relevant to their account and query across marketing, sales, and service regardless of the interaction channel selected.